PUBLIC RELATIONS CAMPAIGNS earn a lot of cash for clever agencies so we will start the eighth year of the Creative Multimedia PR module with a short overview of campaigns worth academic credit.

The goal: have groups of three to five people organise organically and claim taskings that are outlined in Evernote and Google Documents. The suspense for group formation: 21 September 2011. This is the most ambitious campaign management ever attempted with a third level group in Tipperary. The risk is worth taking because of the number of clever and focused students in the group. A few specifics emerge below the break in the YouTube clip.