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New Irish Student Magazine

CEC Web logo design

CEC-ENGINEERING -- Creative Engineering Company is one of the Chinese manufactures of Earth-moving equipment dominating the development, producing, sales and export in China. I designed the company's logo a year after the company was established. The whole creation process included building an understanding of the nature of the business, physical design, implementation and final evaluation. Prior to designing its web look and company logo, I did research on related web pages such as JCB, Caterpillar and Volvo. I got plenty of ideas from them about the physical design for the logo of the company and its web presence.

The first thing that came to my mind was the company name, Creative Engineering Company, which is named for the company because of its focus on foreign markets. I designed a Chinese Logo for domestic markets.

The colour of the logo is associated with the wheel loaders, backhoe loaders, an earth-moving equipment.

See the CEC Engineering web look and logos.