Media Consumption Worksheet
Copyrighting cars

Ads inside text

POYNTER -- The Eyetrack III study revealed some important findings about the fixation of eyes on advertisements. A fixation is a very short pause of the eye. A normal viewing of an ad would include multiple fixations and "saccades," which are the paths between fixations. There's more.
The article-page ad type that got seen by the most people -- 56 percent of the Poynter test group -- was a 300 x 250 pixel ad inset into article text. It didn't get as many average fixations as the half-page ad (4.6), but was pretty close and was seen by more people. This is important information for advertisers, both in print publications and online areas.
Poynter -- "Eyetrack III"