Aristotle's PowerPoint Tips
August 05, 2004
BEYOND BULLETS -- In his 1928 study of Greek Rhetoric, classical scholar Rhys Roberts boiled down Aristotle's 3 books of Rhetoric to 10 classical tips that can re-orient our PowerPoint in the right direction today.
- Be logical.
- Think clearly.
- Reason cogently.
- Remember that argument is the life and soul of persuasion.
- Study human nature.
- Observe the characters and emotions of your audience, as well as your own character and emotions.
- Attend to delivery.
- Use language rightly.
- Arrange your material well.
- End crisply.
Cliff Atkinson -- "Aristotle’s PowerPoint Tips"
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