Lessons for PR Industry
July 19, 2004
GLOBAL PR WEEK -- Even though the week-long Global PR Week finished last Friday, the remnants provide essential reading for anyone in the PR industry. Although blog posts have throttled back and the traffic count no longer registers in the thousands, the site deserves a careful reading by PR professionals. In the words of Hans Kullin, the current "quiet is the new loud." I've marked some threads I would consider to be "essential reading."
- Roland Tanglao argues traditional PR is dead.
- Constantin Basturea -- "A call to action"
- Jeremy Pepper blogged three excellent interviews.
Bonus links from Doc Searls:
- Public Relations that are neither
- Dan Gillmor's Letter to Public Relations People
- Steve Rubel interviews Dan Gillmor
Doc Searls views the PR blog from afar and offers his two cents: "Just get me useful and interesting information. DON'T start by trying to get me to interview somebody. I'd say about 90% of the personal PR pitches I get are for interviews with CEOs. Not very creative. Or effective."
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