How many clicks from Google to your site
Lessons for PR Industry

Cyberactive bloggers

Blogads data

BLOGADS -- Surveys continue to show that blog readers are older and more affluent than typical Internet users: 61% of blog readers responding to the survey are over 30, and 75% make more than $45,000 a year. Blog readers are more cyber-active: 54% of their news consumption is online. 21% are themselves bloggers and 46% describe themselves as opinion makers. And, in the last six months:

  • 50% have spent more than $50 online on books.
  • 47% have spent more than $500 online for plane tickets.
  • 50% have contributed more than $50 to a cause or candidate.
  • 5% have contributed more than $1000. (Only 25% of readers have contributed anything online in the last year.)
  • Blog readers are media-mavens: 21% subscribe to the New Yorker magazine, 15% to the Economist, 15% to Newsweek and 14% to the Atlantic Monthly.

Henry Copeland -- "Blog survey"
Trevor Cook -- "Why read blogs?"