Promoting Local

Stephanie Sweetnam in LIT-Clonmel | Logo from Clonmel Chamber

Several local agencies play a major role in articulating the message of local products and services in the South Tipperary region.

The Clonmel Chamber of Commerce

The Clonmel Chamber of Commerce is the largest business organisations in South Tipperary.  Its members create and maintaina positive business environment in the area.  The Chamber enables organisations to develop new opportunities, generate additional revenue and to create further employment locally.  

South Tipperary County Development Board

Established to promote the economic, social and cultural development in South Tipperary, the South Tipperary County Development Board outlines its county strategy on its website. The strategy documents meeting notes from the four Programme Management Groups who oversee the implementation of the Strategy.  Currently, the South Tipperary County Development Board promotes South Tipperary in a 'Taste of Tourism in South Tipperary'.  Companies and business people can sell and promote their products while visiting tourist attractions in South Tipperary.

South Tipperary Enterprise Board

This agency provides advice, information and support for start-up and existing businesses in South Tipperary.  It operates schemes aimed at assisting through Grants and refundable aid, the establishment of microenterprises with the central objective of facilitating the creation and maintenance of sustainable jobs and the development of economic infrastructure at a local level.  The Enterprise Board supports information about starting and running a business, business skills training, management skills development, financial support, mentoring and E-Commerce Initiatives.

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Related information for promoting local products and services appear in Bernie Goldbach's curated links.

Comments

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Conventionally, when people needed to shop they went to market or local stores personally and purchased according their requirements. However, these days things are different, when people need something, they prefer online shopping using internet.

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Do you know that approximately one quarter of web searches on the Internet are local searches? That means for every 4 searches, 1 is a local search. As the Internet continues to grow, more and more people are using search engines to look for local products and services. As a business owner, what are you doing to take advantage of this growing trend? Here is how you can position your business to profit from local searches.

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An important aspect is South Tipperary Enterprise Board's support function to small business to go for e-commerce. My belief is that if a business does not have a web presence and does not conduct part of its trading activity over the Internet, it is starting on the wrong foot and is already at a huge disadvantage when compared to competition. The good thing about it is that having a properly set up website is cheap and affordable to all businesses, and selling over the Internet is easier and more convenient that selling through a physical store. On the Internet, the owner may be asleep and at the same time he is receiving orders and generating revenue, plus he is saving on the costs of employees standing idle waiting for customers to arrive at the physical store.