Burn The Ships
Burn The Ships! Cortez did and history tells us what became of him. Previously used models for communication and marketing still exist but society is slowly moving toward the idea of Digital Interaction to make a statement or carry out a campaign. What do you need and how do you deliver?
Interactive and deliverable content works well when all the stakeholders have a good grasp of the fundamentals of Digital Media. All fields where fast communication of an idea is the ultimate end result need to fully grasp the nettle 0f 21st Century digital media platforms and utilise their knowledge of these platforms to gain a larger slice of the pie.
Burn The Ships!